China News Network, Chongqing News, September 28 (Reporter Zhong Yi) The reporter learned from the Chongqing Municipal Commission of Culture and Tourism on September 28 that during the Mid-Autumn Festival in 2026, the city will launch a series of cultural tourism to promote consumption theme activities in an all-round way with the brand of "magnificent landscape and new charm of Chongqing". Holiday cultural tourism products are abundant, service quality is steadily improved, the city's cultural and tourism market is stable and orderly, and the vitality of the "holiday economy" is effectively released.

        According to statistics, the city's key monitored A-level scenic spots received a total of 2.7258 million visitors during the Mid Autumn Festival holiday. The top five scenic spots in terms of the number of tourists received are: Hongyadong Folk Customs Area, Ciqikou Ancient Town, Meixin Red Wine Town, Wulong Karst Tourist Area, and Chongqing Zoo.

The picture shows the Mid Autumn Festival event held in Meixin Red Wine Town. Image provided by the interviewed unit

        During the holiday, Chongqing launched a variety of cultural and tourism promotion activities and a series of measures to benefit the people. More than 100 themed cultural and tourism consumption activities were held, and more than 20 million yuan of consumption vouchers were distributed. With rich consumption scenarios and practical measures to benefit the people, the Mid Autumn Festival cultural and tourism consumption market was fully activated.

        In terms of mass cultural activities, 773 commercial performances were held throughout the city during the holidays, including 3 large-scale commercial performances with over 5000 people and an audience of about 82000 people; 42 public libraries and 41 cultural centers in the city serve 460000 people; 19 public art museums have launched a total of 31 themed exhibitions, receiving approximately 29600 visitors.

        All museums in the city have carefully planned and launched 105 special exhibitions and 233 characteristic cultural activities with the theme of "Full Moon Birthday Gathering Museum", receiving a total of 331500 visitors. Each district and county actively carry out intangible cultural heritage inheritance and practice activities, launching various forms of Mid Autumn Festival themed activities such as intangible cultural heritage markets, handmade crafts, intangible cultural heritage cuisine, folk exhibitions, lantern riddles, and ancient town parades. The city has held 81 traditional cultural experience exhibition and sales activities, attracting 220000 people to participate in the experience.

        In the top three red wine towns in the city in terms of reception volume, the "moon watching economy" has emerged strongly. The reporter learned from the scenic area that during this Mid Autumn Festival holiday, the scenic area has taken the "Golden Autumn Cableway Autumn Tour Season" and "Night Live Consumption Season" as the main activities, continuously unlocking new consumption scenarios of "Moon Appreciation+", carefully creating check-in points for moon viewing by the river, and setting up five large night live dance stages to perform Mid Autumn Festival themed performances in rotation, effectively converting the flow of moon viewing visitors into real consumption growth. The town's holiday cultural and tourism market has delivered impressive results, receiving a total of 162000 tourists in three days.

        It is reported that in recent years, Meixin Red Wine Town has been continuously cultivating the night tourism track, activating night traffic through live streaming bases, continuously improving night tour facilities, and enriching entertainment supply. The hot trend of this Mid Autumn Festival holiday is a practical test of the town's "cultural tourism+live streaming+night consumption" integration model. Next, the scenic area will continue to promote the "Golden Autumn Cableway Autumn Tour Season" and "Live Streaming Base Consumption Season" series of themed activities, continuously optimize the tourism experience, enrich the supply of business formats, continuously release the potential of suburban cultural and tourism consumption, and further leverage the driving role of the cultural and tourism industry in regional consumption. (End)

[Editor: He Penglei]