As night falls, the lanterns light up the Meixin Red Wine Town in Fuling, Chongqing. On the evening of October 5th, the town remained popular with neon lit fairy tale treehouses, bustling food streets filled with fireworks, bustling crowds, and fragrant specialty snacks. Relying on a diversified business matrix of night tours, night food, night stays, night performances, and night entertainment, the scenic area ignites the enthusiasm of suburban "county tours" with immersive night experiences, effectively transforming rural night traffic into consumption increment, and becoming a vivid example of Chongqing's county-level cultural and tourism night economy.
During the National Day holiday, the scenic area welcomed numerous tourists. Respondent provided pictures
Night is the unique atmospheric background of the town. Strolling along the Li Xiang River corridor bridge, which combines Chinese and Western styles, the cross river cableway slowly passes through, the characteristic tree house homestay is gently wrapped in colorful lights, the food district and dragon themed lighting installations light up one after another, and the high gorge Pinghu river breeze fireworks and the rainbow halo of the two mountain Ferris wheels complement each other. Many tourists specially wait until nightfall to check-in and take photos, and a relaxing and pleasant night tour begins. You don't have to travel far away, you can enjoy a different night view experience between the mountains and rivers in the suburbs, making "night travel" the first choice for many families to travel on National Day.
Night food is the hottest engine of the night economy. The delicious street of Meixin Red Wine Town is crowded with people and smells: rows of stalls are brightly lit, Tomatoes on sticks, local snacks, local flavors of Fuling, and popular online food are all available; Under the white sunshade, diners were seated, with adults chatting and children frolicking, shouting and laughing intertwined. The affordable pricing and diverse product categories have made Gourmet Street a must visit destination for tourists, continuously driving the revenue growth of street merchants and the soothing atmosphere of the bustling market. In the immersive hotpot factory by the river, citizens and tourists "eat tripe and drink cold beer", enjoying the town's affordable and delicious blend of spicy and hot flavors.
From 'leave when you come' to 'stay overnight', the overnight business has experienced a strong outbreak. The newly launched Water Square Warehouse Homestay, Bamboo Grove Homestay, and Fairy Tale Tree House Homestay clusters during this year's National Day have attracted numerous fans with their differentiated wild experience and atmosphere at night. During the National Day holiday, homestay listings remain in high demand and bookings are hot. Many tourists choose to stay in the town and enjoy the night view by the river after finishing their daytime sightseeing. The increase in overnight rates effectively prolongs the duration of tourists' stay, drives secondary consumption of catering, retail, and experiential projects, and achieves the transformation from "half day tours" to "deep vacation tours".
The excitement is not just about tongue and lodging, but also about night performances and entertainment that continue to release vitality. The five outdoor live performances in the scenic area take turns at night, featuring grassroots talent shows, trendy songs and dances, interactive tours, and live streaming linkage. The atmosphere of the open open-air theater is full of excitement; Cableway night tours, riverside tea brewing, parent-child fun, and internet celebrity check-in experiences are simultaneously launched, and online live streaming traffic feeds back offline popularity, creating a closed loop of "online drainage and offline consumption". In the chaotic street, the singing is loud and clear, and there are rich and diverse nighttime entertainment options in rural karaoke. Various nighttime entertainment covers the needs of tourists of all ages, making the town "interesting, fun, and entertaining" at night.
Meixin Red Wine Town, based on its advantageous location near Fuling during the day and enjoying the fireworks at night, closely follows the trend of traveling to the county, breaks away from the traditional scenic spot's dilemma of "lively during the day and quiet at night", and revitalizes rural resources with the idea of "cultural tourism+night consumption". It transforms idle spaces into food districts, live streaming performance stages, and characteristic homestays, driving employment and income growth for surrounding residents, and making the rural night economy both "attractive" and "productive".
The person in charge of the scenic area stated that in the future, Meixin Red Wine Town will continue to deepen its night economy, continuously optimize night scenes, enrich night business formats, improve service guarantees, and continuously polish the business card of Chongqing's suburban micro vacation destination, injecting a continuous stream of night vitality into the high-quality development of the county's cultural tourism.
Responsible Editor: Shao Yusheng
