Mexin Wine Town is a new compound tourism project of Mexin Group, which is located in Linshi Street of Fuling District in Chongqing, beside the Yangtze River and Lixiangxi River. It is a tourist attraction featuring the integration of Chinese and Western cultures, and also the only "waterfront" national AAAA-level tourist attraction along the Yangtze River in Fuling District, the upstream section of the Yangtze. It is equipped with mountain amusement park, water park, parent-child playland, European-style street, ecological winery vineyard, business hotel, characteristic homestay, ecological health care, tourism specialty, food street and other business forms. These form a comprehensive "land, water, and air" sightseeing system, complete with the world's first cableway loop line and the "Rural Revitalization Eye" Ferris wheel, among other distinctive facilities. Integrating eating, drinking, traveling, shopping, entertainment, accommodation and elderly care, Mexin Wine Town is a new tourism resort combining wine industry with cultural landscape.

The scenic area was originally a theme park opened in 2008 and was rated as a National 3A-level tourist attraction in 2019. Starting in 2020, it implemented a free admission policy for medical workers nationwide. In 2022, it was selected as a demonstration site for smart tourism in rural areas of Chongqing and completed the world's first cableway loop line. After upgrading to a National 4A-level tourist attraction in 2024, it added the "Rural Revitalization Eye" Ferris wheel, nearly 800 meters above sea level, and was named "Sichuan-Chongqing's Non-stop Landmark" in 2025, adopting a "Five Nighttime Economy" model. Through the repurposing of industrial facilities, the area established employment support workshops and launched a rural revitalization market, creating a distinctive path integrating agriculture, commerce, culture, and tourism. It was included in the national "Ten Thousand Enterprises Revitalize Ten Thousand Villages" exemplary case library and recognized among the "Top Ten Outstanding Projects for Beautiful Rural Revitalization in Chongqing 2024."