The innovative "Industry+N" two-way empowerment new model of "Industry+N" will soon be unveiled in Yangren Street, with the aim of promoting tourism and revitalizing the production of Meixin 2
2026-09-15 08:51:45

        Under the trend of deep integration of the real economy and accelerated transformation and upgrading of industrial tourism in the cultural and tourism industry, the dual empowerment of traditional manufacturing and cultural and tourism industries has become a new track for industrial innovation. Based on the foundation of local manufacturing industry and deeply cultivating the integrated development of culture and tourism, Meixin Group has innovatively launched a new model of "Industry+N" circular development. Relying on the Meixin         No.2 Foreigner Street project, it breaks down the industry barriers between industrial production and cultural tourism consumption, integrates leisure tourism, scene experience, and mass consumption into industrial parks and production scenes, and builds a closed-loop ecology of "industry driving tourism and tourism feeding back industry". This new business model will officially debut in the market during the National Day holiday, providing a new model for the integrated development of regional industry and tourism.


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        For a long time, traditional manufacturing enterprises have relied heavily on high marketing expenses such as outdoor advertising, media placement, and channel promotion for brand promotion. The huge brand advertising expenses have become a normalized operating cost for enterprises, and ultimately indirectly spread to product prices, allowing consumers to purchase orders for brand promotion. In response to industry pain points, Meixin Group has broken away from traditional marketing thinking, restructured brand communication and consumer service logic, and explored an innovative path of "zero advertising empowerment and benefiting the people" that is highly cost-effective and inclusive.


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        According to the relevant person in charge of Meixin Group, the "Industrial+N" core innovation that has been implemented this time is to fully save and activate the large market advertising budget originally used by the enterprise for its main products such as doors and windows, and overall home furnishings. It will no longer invest in traditional commercial advertising promotion, but will be transformed into special investment for creating cultural and tourism scenes in the park, upgrading amusement projects, consumer welfare feedback, and immersive experience supporting facilities. We will give back all the huge advertising costs saved to citizens, tourists, and end consumers, allowing the public to experience high-quality cultural and tourism scenes for free and at a low price, enjoy real consumer discounts, and completely change the industry situation of 'consumers paying for corporate advertising', "said the relevant person in charge of the enterprise in an interview.


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        Different from the shallow mode of traditional industrial tourism that focuses solely on sightseeing and factory check-in, the "Industry+N" model of Meixin truly achieves deep nesting and two-way symbiosis between industrial and cultural tourism scenes. Meixin No.2 Yangren Street relies on Meixin's own industrial park carrier and does not deviate from the foundation of industrial production. It accurately integrates various cultural and tourism forms such as internet celebrity check-in, leisure and amusement, parent-child interaction, night tourism economy, and cultural and creative experience into industrial plant areas, production workshops, and industrial supporting spaces, transforming the cold industrial production scene into a mass cultural and tourism scene that can be experienced, played, disseminated, and consumed.


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        The park retains industrial core scenes such as standardized production, craftsmanship display, and quality traceability of Meixin doors and windows, as well as overall home furnishings. Through youthful, fun, and leisure oriented cultural and tourism transformation, it creates characteristic formats such as industrial art installations, theme blocks, internet famous landscapes, and leisure rides, achieving a unique experience of "production as scene, factory area as scenic area, and craftsmanship as landscape". Tourists can experience the production process, manufacturing strength, quality standards, and brand heritage of Meixin Home products up close and intuitively during their sightseeing and leisure consumption, completing a deep brand seeding from "unfamiliar cognition" to "on-site perception".


        A unique business model has formed a sustainable and recyclable dual empowerment loop for industry and tourism. In the dimension of "industry driving tourism", the strong physical industrial base, real production scenes, and mature industrial supporting facilities are the core competitiveness of Meixin No.2 Foreigner Street, which distinguishes it from pure artificial cultural and tourism towns. Supported by the physical manufacturing industry, the park's cultural and tourism projects do not need to overly rely on commercial speculation and traffic marketing. With differentiated industrial cultural and tourism characteristics, they form a unique core attraction, continuously introducing stable passenger flow to the scenic area and achieving long-term operation of the cultural and tourism industry.


        In the dimension of "tourism feeds back industry", a massive number of visitors to the park have become a zero cost and high reputation brand communication carrier for enterprises. Compared to the one-way indoctrination and rigid marketing of traditional advertising, the spontaneous social sharing, word-of-mouth promotion, and community recommendations generated by tourists' immersive park tours, on-site factory visits, and personal experiences are more authentic, persuasive, and communicative. Massive natural word-of-mouth continues to spread, allowing the brand influence of Meixin doors and windows and overall home furnishings to deeply penetrate the mass consumer market, effectively reducing the cost of acquiring customers, enhancing brand credibility, expanding sales channels for home products, and achieving efficient conversion of cultural and tourism traffic to industrial sales and brand value.


        Industry analysts say that industrial tourism is currently shifting from a single sightseeing economy to an integrated industry economy. The "Industry+N" model of Meixin has precisely stepped into the integration trend of the real economy and the cultural tourism industry, solving the dual pain points of high marketing costs and weak brand trust for traditional manufacturing enterprises, as well as the lack of industrial support and short lifecycle of pure cultural tourism projects. Through the innovative logic of "cutting advertising costs, promoting public consumption, and word-of-mouth feedback to the industry", a multi-party win-win pattern has been constructed, which reduces the burden on enterprises, benefits citizens, adds value to industries, and improves the quality of cultural tourism. This provides a new model that can be referenced and replicated for the transformation and upgrading of traditional manufacturing industries and the innovation of regional cultural tourism formats.


        It is reported that during the "National Day" period, Meixin No.2 Yangren Street will fully open up a new scene of "industry+cultural tourism", showcasing the innovative achievements of industry tourism integration and launching a series of activities that benefit the people, such as sightseeing and consumer welfare. In the future, Meixin Group will continue to deepen the integration of "industry+N" business models, continuously enrich industrial experiences, cultural tourism and leisure, and consumer service scenarios, continuously improve the two-way empowerment loop of industry and tourism, make the foundation of the real economy more solid, and the vitality of cultural tourism consumption more abundant, and continue to polish the business card of regional industry tourism integration and innovative development.


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