On the eve of the Double Ninth Festival on October 17th, a live cultural performance with the theme of "Time Has Voice, Love in the Beautiful Heart" was held at the People's Grand Stage of Meixin Red Wine Town in Fuling. Unlike typical festival performances, this event is specifically aimed at the elderly at Meixin Nursing Home, allowing the silver haired generation to step onto the stage and step into the camera, welcoming the Double Ninth Festival with singing and laughter.

        The performance began with cheerful singing and dancing. Professional singers bring lyrical and cheerful songs, while elderly people write and perform their own dances and skits. Although the movements are not uniform, they dance with extra dedication. Classic old songs and choir segments are softly sung on and off stage, blending into a cohesive whole. The performance relies on the live streaming room of the "Xia Ling'er People's Grand Stage", where the singing and dancing of the elderly are transmitted in real-time to the online platform, attracting many netizens to watch, like and interact online.

        Standing on this stage singing today, my heart is both nervous and happy. We followed the singing and dancing, and also learned how to live stream, "said the old man Xu Guanghua. Anchor Li Shuang stated that creating an exclusive live streaming stage experience for the elderly aims to enhance their sense of social participation and self-worth, making them not only cared for but also the protagonists on stage.

        Behind this performance is the presentation of Meixin Nursing Home's exploration of a new scene of "scenic embedded" elderly care for many years. It is reported that the hospital was renovated from the original nursing home in Linshi Town, and the number of residents has increased from over 30 to several hundred. At present, the first and second phases of apartment style health and recuperation facilities have been built, which can accommodate nearly 500 elderly people. They are equipped with fitness centers, calligraphy and painting rooms, music classrooms, etc. The nursing home adopts a semi open operation, where the elderly can interact with tourists. The scenic area also sets up "family suites" to encourage family members to come and accompany them in a "vacation style visit" manner, resulting in a long-term occupancy rate close to saturation.

        The relevant person in charge of the Fuling District Commerce Commission stated that the live broadcast performance of the Chongyang Festival combines the cultural needs of the elderly, social participation, and cultural tourism consumption scenarios, reflecting that the silver haired economy is extending from basic care to spiritual culture and social experience.

(Image provided by the interviewed unit)

Source: New Chongqing - Chongqing Daily

Editor: Cai Yang

Reviewed by: Guo Xiaojing

Editor in Chief: Zeng Li