How to turn "traffic" into "retention" and "passing customers" into "overnight customers"? Recently, a new answer was given at the variety show stage of the live broadcast base that kicked off at the Meixin Red Wine Town in Fuling. The event relies on the advantages of a 4A level scenic spot and adopts the "online live streaming+offline interaction" mode to connect the entire chain of night tourism, night entertainment, night food, and night accommodation consumption, exploring a new path of integrating tourism and tourism to promote rural revitalization.
At the performance venue.
As night falls, the lanterns light up. The small town variety show stage is dazzling with light and shadow, and the Li Jiaqi stage focuses on popular singing and energetic dancing that are loved by the public. Actors and hosts take turns performing on stage with great enthusiasm. The audience was crowded with people, and tourists and local residents stopped to watch. Applause erupted one after another, with cheers and cheers rising higher and higher. The atmosphere of fireworks and art intertwined and blended, outlining a lively and vibrant cultural tourism scene.
This new broadcast adopts a new mode of offline live performance and synchronized live streaming across the entire network, breaking down spatial barriers and allowing the town's night to step out of Fuling and face the whole country. After the live broadcast started, the popularity quickly rose, with barrage comments and continuous interactive messages in the live room. Netizens praised the immersive night performance scene in the small town, and the positive reviews continued to increase, achieving a two-way traffic harvest of offline immersive viewing and online cloud check-in.
Li Jiaqi's grand stage.
With the official launch and operation of the Li Jiaqi Grand Stage, the town has formed a multi stage, multi style, and fully covered outdoor variety show matrix, constructing a differentiated and diversified nighttime performance content system. Each stage has complementary styles and interconnected formats, covering a variety of content such as trendy live broadcasts, fairy tale performances, youth shows, and magical live performances, fully meeting the viewing needs of tourists of different ages.
Tourist Xie Xinru said that there are delicious and fun things to eat during the day, as well as beautiful scenic spots and various entertainment projects. At night, you can also watch beautiful performances, and the atmosphere is really great, enriching your travel life.
At the performance venue.
In recent years, Meixin Red Wine Town has been deeply cultivating the innovative development model of "live streaming+performing arts+cultural tourism", continuously revitalizing nighttime cultural and tourism resources, and breaking free from the limitations of traditional scenic spot night tours. Relying on a comprehensive outdoor stage matrix, the scenic area deeply integrates popular performing arts, internet celebrity live streaming, rural night tours, and leisure consumption. This not only enriches the content and format of the Never Night Fuling Life Festival, elongates the nighttime consumption chain, but also builds a new channel for the dissemination of folk culture and tourism. Using down-to-earth popular cultural and artistic performances as a carrier, with vivid live scenes and real fireworks, cultural and tourism daily life, it showcases the innovative vitality of Fuling's rural cultural and tourism to the outside world, continuously promoting the deep integration and high-quality development of local cultural, commercial and tourism industries.
Next, Meixin Red Wine Town will continue to upgrade the performance content and supporting services of various outdoor stages, constantly iterate new formats of live streaming performances, enrich the supply of night time cultural and tourism products, and use diversified, normalized, and people-oriented popular cultural performances to continuously polish the business card of Fuling's night time cultural and tourism industry, making rural night tours and live streaming the core highlights of the town's cultural and tourism industry, and helping regional cultural and tourism consumption continue to rise.
Reporter Hong Jun
Responsible Editor: Liu Sili
