Deeply cultivating the "small yet beautiful" cultural tourism characteristics

Maxim's Red Wine Town Paints a New Picture of Rural Revitalization

Reporter: Hong Jun

Nestled beside the Yangtze River and adjacent to Lixiang Creek, a vibrant colorful town that blends Chinese and Western styles is thriving. As a national 4A scenic spot, Fuling Meixin Red Wine Town has ultimately focused on the development core of being "small yet beautiful, small yet refined, and small yet unique", transforming the once-silent mountain village into a popular internet sensation and a new vibrant landmark for rural tourism in the suburbs of Chongqing.

Meticulously crafted, forging a distinctive rural aesthetics

Based on local landscape resources, Meixin Red Wine Town meticulously crafts the unique charm of the countryside in every detail, creating a cultural tourism scene that combines both appearance and connotation. With the Xiangxi Covered Bridge as the core link, the Chinese-style carved beams and painted rafters and the European-style original wood architecture face each other across the river, bridging Chinese and Western styles in one step, forming a unique landscape feature.

The colorful hotel in the fairy tale castle

In terms of accommodation experience, the town has devoted significant efforts to developing distinctive guesthouses, introducing over 30 themed room types such as blade guesthouses, train guesthouses, Hobbit guesthouses, and castle guesthouses. These accommodations perfectly blend local charm with creative design. Additionally, the town adheres to the principle of not raising prices during holidays, allowing tourists to experience the pastoral poetry while retaining a strong sense of nostalgia.

Diverse experiences activate the vitality of all-domain play

Relying on the natural advantages of the Yangtze River, Lixiang Creek, and the surrounding green countryside, the town has broken away from the traditional single sightseeing mode of rural tourism, and established a three-dimensional entertainment system featuring "land amusement, water fun, and aerial sightseeing", creating a cultural and tourism experience for all ages and all weather conditions.

Under the advection fog, it seems like a fairyland on earth

The aerial perspective unlocks a unique scenery. The world's first 10-kilometer cableway loop connects all the scenic spots in the town. The seven loops are connected end to end. Visitors can shuttle between the vineyards, ancient villages, and European castles by riding in hanging chairs and baskets, enjoying a panoramic view of the mountains, rivers, and countryside. The highest "Eye of Rural Revitalization" Ferris wheel in Chongqing allows visitors to overlook the beautiful scenery of the entire area from a height of 110 meters, offering a 360° view and a romantic experience in the clouds.

The scenic area is picturesque with green water and lush mountains

The projects such as bamboo raft drifting and speedboat surfing on the Lixiangxi River allow tourists to fully enjoy the leisurely and comfortable atmosphere akin to the water towns in the south of the Yangtze River. The land amusement area caters to the needs of all age groups. Jigongshan Amusement Park offers more than 110 self-operated projects that cater to the needs of all age groups, accompanied by affordable snacks such as 1 yuan Mantou, truly achieving a "low-cost, high-fun" entertainment experience.

Integration of agriculture, culture, and tourism empowers rural industrial revitalization

The town focuses on the integrated development of "agriculture + cultural tourism + ecology", connecting the entire rural industry chain. It has established the first large-scale wine grape base in the southwest, implementing organic farming and ecological three-dimensional breeding models. Visitors can personally engage in immersive experiences such as grape picking and DIY wine making tours, transforming farming into a fun cultural tourism activity and revitalizing the rural economy.

Tourists are enjoying themselves in the scenic area

Meanwhile, the town deeply explores the connotation of local culture, creating distinctive rural IPs such as "Cliff Drying Autumn" and "Harvest Terraces". It regularly holds themed activities such as the Drying Autumn and Fish Catching Festival, Bed and Breakfast Festival, Food Festival, and Rural Music Festival, revitalizing traditional farming culture and allowing tourists to experience the charm of the local area while having fun.

In addition, the small town actively fulfills its responsibility of rural revitalization, transforming idle factories into employment assistance workshops, producing specialty agricultural products and snacks, and driving local villagers to find employment nearby. It has opened a cableway to transport agricultural materials for free, opening up an "air corridor" for rural material transportation. Nowadays, the small town welcomes over 7 million tourists annually, driving more than 200 surrounding villagers to increase their income through agricultural product cultivation, homestay operations, and cultural tourism services, allowing villagers to share the dividends of rural tourism development.

Prioritize ecology and preserve the pristine beauty of green mountains and clear waters

The small town has always adhered to the development philosophy of "minimal intervention and ecological priority", deeply integrating the ecological protection of the Yangtze River with the development of scenic spots, and fully safeguarding the ecological beauty of the Yangtze River shoreline. With its precise development orientation of "small yet beautiful", in-depth integration model of agriculture, culture, and tourism, and the development path of win-win between ecology and industry, the small town has successively won many honors such as the National 4A Scenic Spot, one of the top ten cultural and tourism industry landmarks in Chengdu and Chongqing, one of the top ten demonstration cases of rural revitalization in Chongqing, and the national "Ten Thousand Enterprises Promoting Ten Thousand Villages" excellent case.

Tourists are enjoying themselves in the scenic area

From barren hills to internet-famous cultural tourism towns, from traditional villages to benchmarks for rural revitalization, Meixin Red Wine Town has been deeply cultivating its "small yet beautiful" essence with craftsmanship, activating rural tourism with its unique characteristics, and turning the mountains, rivers, and farmlands into a "cornucopia" for enriching the people and increasing their income. It allows nostalgic memories and the atmosphere of everyday life to be perpetually passed down in rural tourism. In the future, the town will continue to deeply cultivate the rural cultural tourism industry, constantly optimizing experiences and upgrading business models, writing a new chapter in the high-quality development of rural revitalization.

Editor: He Fang

Responsible editor: Sun Jie

Final reviewer: Wenwen

Statement: This article is a reprint intended to provide readers with more news and information. The content involved does not constitute investment or consumption advice and is for readers' reference only.